Yixing Zhongchao Liyong Purple Clay Co. , Ltd.

Located in Dingshu Yixing , Yixing Zhongchao Liyong Zisha pottery Co. , Ltd. is a subsidiary of Jiangsu Zhongchao Group. It was established in 2013 with a registered capital of 300 million yuan .The main production field is that Zisha pottery; art crafts, porcelain, ceramics sales; Tourism Management Services and Network Technology Promotion.

" Li Yong " was the famous trade name of the company that produced and traded   Zisha  pottery in the Republic of China. In 1915, the products won the Grand Award  "Pacific Panamanian World's Fair" in San Francisco, the United States. The company has made outstanding contributions to the development of Zisha pottery Industry. After a hundred years, the new Liyong once again shouldered the responsibility of the development of Zisha pottery Cultural Industry, and invested heavily in the construction of the whole Zisha pottery industry , to achieve the strategic goal that Zisha pottery shall be the representative of the new "culture + Internet + finance" closed-loop ecological circle. The "Zhongchao Liyong Zisha pottery art creative industrial park" covers a series of functional areas such as museum, Private Collection Hall, Spring Supply Memorial Hall, Longyao, Zisha pottery Workshop, Master Studio, Production Experience Center, Zisha pottery Lecture Hall, cultural and Creative Center, etc. Liyong also build functional shops called " Zisha Hui. "in Beijing, Nanjing, Shanghai and other places. Li Yong Zisha pottery Exhibition Hall has 3000 square area. Since the creation of Zisha potteryExhibition Hall, we have collected more than 2000 pieces of classic Zisha pottery from all the periods and over 100 masters, such as Chen Ziqi, Hui Mengchen, Chen Mingyuan, Shao Da Heng, Huang Yulin and Cheng shouzhen during the Ming and Qing Dynasties and the Republic of China. Over 70 outstanding works by seven veteran artists, have been collected in the Gu Jingzhou Museum, dozens of works by "the grandmaster" are on display in the museum. The museum is a Professional Museum of Zisha potterywith a clear history tree and a wide range of fine works. It has become a landmark in Yixing and is Yixing's first Zisha pottery cultural and creative tourism destination, so far it has treated tens of thousands of Zisha pottery lovers from more than 30 countries. Company use integrity and innovative as the motto of the company. By integrating high-quality industrial resources, The company attracted top Zisha pottery artists forming excellent R & D and design teams and created online and offline interactive experience model of Zisha pottery through O2O platform. The company established the “Zishahu” journal of Zisha pottery, brand website and constructed online sales network and live broadcast Matrix to carry out high-end Zisha pottery auction. Liyong also applied top-anti-counterfeit authentication technology and global high-end club exchange platform, etc. We will create a high-end brand of "Liyong" Zisha pottery. An industrial gathering platform with typical characteristics of origin, such as artistic creation, cultural communication and artwork circulation. So that we can promote the inheritance and export of Chinese traditional cultural characteristics in the world.

The company's products are divided into two major categories: commodities and collectibles. The commodities are divided into eight series such Yawan, Zunxiang and Yun Shangzhipin.The price differs from a few hundred yuan to ten thousand yuan. The high, medium and low grade products can all be produced in batch or quantity. The collection includes works made by young and middle aged representatives and other artists signed by Li Yong, as well as the classic ones made by famous artists. The company's products all have a unified digital identity card developed by the company's  Zisha potteryholographic digital anti-counterfeiting technology to provide anti-counterfeiting traceability services. At the same time, we will provide customers with door-to-door service, consulting service, Custom Service, buy-back service and a series of premium services.

The company has mature research and development team that included senior technical consultants and Art Review Team, engineers team. We cooperated with a number of colleges and universities to achieve cooperation between the school and enterprises to ensure design capability. In recent years the number of original products has been increasing. We completed the gift-making tasks for the 4th World Buddhist Forum and the 9th and 10th International Ceramic Culture and art festival in Yixing. At the same time, the company attaches equal importance to inheritance and innovation. Modern Science and technology are aided in the traditional production process, which reduces the labor cost to reach the aesthetic standard and improves the production efficiency. This action forms the industry brand that “finding a pot, come to Liyong” Liyong has become a quality assurance. There are many enterprises trying to use “Liyong” to make benefits for themselves.

Since its establishment, the company has been awarded the "Yixing Cultural Industry Demonstration Enterprise" for four consecutive years. In 2017, it was recognized as "Yixing intangible cultural heritage demonstration base" , "Yixing intangible cultural heritage production protection demonstration base" , "Yixing tourism and landscape industry advanced collective" . In 2018, it was awarded the "Special Contribution Award for promoting the development of Zisha pottery Culture" by the Tao Association of Yixing, "Top 30 service enterprises" by the municipal party committee and the municipal government, "faithful demonstration enterprises of Yixing" and won the "Wuxi Cultural Integration Development Top ten enterprises" title. It was awarded as "Yixing trustworthy model enterprises in 2019. In September this year, it was awarded the honorary title of "Top ten leading brands in China (industry)2020" by the organizing committee of Asian brand festival, with a brand value of 1.002 billion yuan.

Jiangsu Zhongchao Investment Group Co. , Ltd. is an investment holding group, with a registered capital of 750 million yuan, nearly 5000 employees, more than 40 holding enterprises. Over the years, it has ranked among the top 500 private enterprises in China, the top 500 manufacturing enterprises in private enterprises in China, the top 500 manufacturing enterprises in China and the top 200 small and medium enterprises in China by Forbes and top 50 Yixing industrial enterprises in the long term.